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Having spent two years (July 2021 - July 2023) as a Senior Product Designer at Sotheby's, I played a key role in their ongoing digital transformation. Witnessing firsthand the challenges and triumphs of bringing a prestigious auction house like Sotheby's into the digital age fueled my fascination with this evolving landscape.

This journey involves a multitude of initiatives, and in this piece, we'll explore design strategies for creating a seamless online browsing and buying experience for luxury goods collectors. Through these examples, we'll gain insights into how Sotheby's is leveraging design to navigate the exciting world of digital auctions.